IYKYK is a space explorative animated campaign short made for promoting Jawa 42 Motorcycle. The concept was propelled by Hitchhiker's Guide to the Galaxy, the number 42 which is the answer to the Ultimate Question of Life, the Universe, and Everything. The concept also extended with the realm of great iconic songs that exists in our head as questions. With a narrative pulled by space and songs, the visual involving varied fictional environments with a blend of 2D and 3D animations.